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The broader crypto industry doubled its market cap to $1.72 trillion in 2023, witnessing significant trends like airdrops, Bitcoin ETF narratives, AI tokens, and decentralized social apps.
Bitcoin concluded 2023 at approximately $42,500 with a cumulative 56% gain for Q4 above Q3, and a 124% gain for the year.
Web3 VC funds raised $1.2 billion in Q4, with the United States dominating the ecosystem.
Gary Gensler's SEC leadership categorized most crypto enitites as non-compliant.
Trading and Web3 companies sustained, with significant investments in Layer 2 and interoperability solutions, alongside a surge in AI-related startups during Q4.



The Q4 Web3 market unfolded against the backdrop of key events and developments that shaped the landscape throughout 2023. Bitcoin experienced substantial price volatility influenced by regulatory dynamics and market sentiment. The anticipation of spot Bitcoin ETF approvals from the SEC remained a central theme. Despite regulatory uncertainties, Bitcoin concluded the year at approximately $42,500. Throughout 2023, Bitcoin showcased resilience, ending the year with a cumulative gain of 56% for Q4. This performance outpaced traditional financial assets, including the S&P 500 and NASDAQ.

Regulatory developments took center stage in 2023, notably with the Binance saga reaching a crescendo in November. Binance settled for $4.3 billion with OFAC, FinCEN, and the CFTC, marking it the largest enforcement action against a crypto exchange. Changpeng Zhao (CZ), Binance's CEO, pleaded guilty to felony charges, stepping down and leaving Binance under the oversight of the US government for the next five years.



The venture capital landscape in Q4 reflecte continued interest in Web3 startups, building upon trends and developments throughout the year. Total capital invested remained at similar levels when compared to Q3 2023.

Crypto VC Deal Count & Capital Invested

New Web3 VC funds raised a total of $1.2 billion in Q4, showcasing a slight increase from the previous quarter. Geographically, the United States continued to dominate the Web3 startup ecosystem, contributing to over 40% of all deals and capital invested in Q4. The U.S. remained a key hub for innovation and investment in the crypto sector.

Diversification in VC capital distribution was evident across various Web3 sectors throughout 2023. NFTs, Gaming, DAOs, and Metaverse companies remained popular in terms of deal count. Trading and Exchange startups attracted substantial capital, emphasizing the recognition of infrastructure and market access as critical components in the crypto industry's development over the course of the year.



The fourth quarter of 2023 unfolded against a backdrop of noteworthy regulatory developments that significantly shaped the crypto industry. At the forefront was Gary Gensler, the SEC chairman, whose approach drew varied reactions from Congress. While the majority of crypto entities were labeled as non-compliant, Ethereum (ETH) avoided the security classification.

On the global stage, the European Union Parliament made strides by endorsing the MiCA regulation, setting a comprehensive framework for crypto licensing and fund transfers. The House Financial Services Committee in the United States unveiled a detailed 73-page draft of a stablecoin bill, indicating the government's increasing focus on regulating digital currencies.

The crypto exchange landscape, particularly Binance, faced a series of challenges during this period, including investigations, withdrawal issues, layoffs, and allegations of fund commingling. Both Coinbase and Binance found themselves in the crosshairs of SEC lawsuits, accused of offering unregistered securities. Cross River Bank received a cease-and-desist order from the FDIC due to unsound lending practices, highlighting intensified regulatory scrutiny within the banking sector.

Additionally, major financial players, including BlackRock, WisdomTree, Invesco, Valkyrie, Bitwise, and Fidelity, sought regulatory approval by filing for spot Bitcoin ETFs.



Currently, the most prominent trend is Artificial Intelligence (AI) within the Web3 space. Q4 saw a surge in AI-related startups entering the arena, reflecting the industry's recognition of AI's potential applications. While traditionally dominated by trading platforms, the crypto landscape is diversifying, with AI becoming an intriguing category for both investors and entrepreneurs. The intersection of blockchain technology with AI and Layer 2 solutions hints at a dynamic and multifaceted future for the crypto industry, where scalability, interoperability, and advanced technologies like AI play pivotal roles in shaping the next phase of development.

Most Popular Crypto Narratives 2023



The crypto industry's transformative journey in 2023 was characterized by dynamic shifts and remarkable milestones. Amid the overarching positive sentiment, the industry experienced a surge in anticipation, especially regarding the potential approval of US spot Bitcoin ETFs. Bitcoin's price contributed significantly to this upswing, soaring from $27,000 to $42,000 in Q4.

Bitcoin Outperforms 2023

In the broader context, 2023 was a period of remarkable growth for the crypto market, with the total market cap more than doubling from $832 billion to an impressive $1.72 trillion throughout the year. Average daily trading volume in Q4 was $75.1 billion, a +91.9% QoQ increase. Bitcoin's growth was +124% in 2023, with Q4 alone witnessing a rise of +56%. Ethereum rose +90.5% in 2023, closing at $2,294, while Solana recorded an astounding +917.3% rise, closing the year at $101.3.

NFT trading volumes stood at $11.8 billion in 2023, capturing 44% of 2022's figures, and the overall crypto trading volume reached $10.3 trillion in Q4, rising by +53.1%. These statistics underscore the industry's resilience and potential for growth, setting the stage for an intriguing trajectory in 2024.

Amid the positive momentum, 2023 also witnessed significant developments in various sectors. Airdrops gained prominence as a sustainable trend, with projects like Arbitrum conducting massive distributions, injecting nearly $2 billion into the network. The Bitcoin ETF narrative, triggered by BlackRock's application, played a crucial role in the market's recovery.

The emergence of AI tokens, catalyzed by the success of ChatGPT, spurred growth in the AI sector, with numerous projects utilizing the OpenAI API. The blockchain craze continued, focusing on Layer 2 solutions and new blockchains, with Solana emerging as a major leader. The rise of Bitcoin Ordinals, BRC-20 tokens, and memecoins added unique dimensions to the crypto landscape, showcasing the industry's diversity and innovation.

Decentralized social apps, especially exemplified by projects like on the Base blockchain, marked a significant trend in 2023. However, challenges persisted, notably in crypto fraud, as seen in the trials of FTX's founder Sam Bankman-Fried and the legal victories and apprehensions involving individuals associated with collapsed projects.

While the industry celebrated legal victories, such as Ripple Labs' win against the SEC, it also faced the aftermath of collapses and fraudulent activities, highlighting the importance of caution and thorough research. As the industry reflects on the events of 2023, it anticipates an intriguing trajectory in 2024, shaped by evolving narratives and continuous innovation.

Sources: CoinGecko, CoinMarketCap, Cryptorank, Galaxy Research

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